🟣 remote

🟣 full-time

🟣 freelance-friendly

🟣 Equity & Salary: negotiable

Company: Skin Bliss Web: getskinbliss.com HQ: remote; Copenhagen, Denmark Timezone: CEST Founders: Maria & Marvin

⬇️ Calling all skincare nerds! 🙋🏽‍♀️👩🏿‍🔬👩‍💻🕵🏼🔬

🦄 Skin Bliss is a mobile app that reinvents how we decide on, shop for, and use skincare.

We are an early-stage startup developing AI solutions for the skincare and beauty market. We are primarily a consumer-oriented mobile app for cosmetic insights and skincare routine recommendations. As an app, we grew quite rapidly (300k downloads) without any marketing/branding/PR effort or plan, and now we are trying to catch up with it.

🦄 Are you ready to be in charge of a marketing strategy that will shape the future of a promising B2C beauty tech startup?

If so, join us as our Head of Marketing, and help us reach a milestone of 1M active users. Organically. Are you up to the challenge?

🦄 Your role

Being a consumer-facing mobile app, our objectives are straightforward:

Community building - how do we retain our existing users and turn them into a community? (Community-driven development)

• establish contact channels with our existing users (e.g. newsletters, in-app notifications, Facebook groups);
• develop a deep understanding of our user personas, consumer journeys, and the core performance metrics
• conduct user interviews for success stories (think Humans of Skin Bliss series)
• develop content strategies (in-app, on the web, and SoMe):
  • plan and manage content strategies (research, production, delivery, and distribution across relevant channels - in-app, web, and SoMe):
  • research trends (e.g. the hottest brand of 2021, etc), create topic timelines
  • how do we turn SoMe followers into users?

Growth - how do we reach 1M users with organic growth?